industrial franchise business in hydraulics and irrigation australia

At the heart of MAXIMUS Franchise are long-serving industry professionals brought together by their common expertise in fluid power and fluid transfer products.
Scott and Troy Hudson head BAT Industrial, a proud family-owned business with a steadfast track record of 42 years and counting. That’s a long time of building responsiveness to the ebb and flow of the industry and changing customer needs.
Scott was a pioneer of Hydraulink Hose & Fittings in NSW before relinquishing the business to Hydraulink’s NZ-based parent company. Today, Scott devotes his time to the success and growth of BAT as Managing Director.

Troy is BAT’s Director for Operations. He oversees the sales and customer service teams and looks after overseas purchasing.

Wally Davey is the founding partner of PIRTEK, an internationally successful industrial franchise business. He reshaped the hydraulic hoses industry over 40 years ago with the introduction of the mobile service model which is still predominant in the sector.


Scott and Wally were challenged by the lack of real change in the fluid power and fluid transfer industry since the early 1990s. Traditionally the market players were divided into two: specialists catering to industrial customers, and specialists focussed on hydraulic products. Yet the same customers invariably use both. And so do customers of irrigation and water products.

In 2018, ideas, flow charts, and sketches scribbled on notebooks and paper napkins came to life in MAXIMUS, the new-generation industrial consumables brand.

MAXIMUS Trade Centre in Rutherford became the pilot one-stop shop for hydraulic and industrial hoses, valves, pumps, and fittings, as well as irrigation and water products. It was, and remains, an industry first.

Looking into the future, we see a nationwide network of MAXIMUS Trade Centres that are successful because they change the way customers trade across multiple niche products…they are single supply points. This is our passion, we hope you’ll join us on the journey.
fluid power and fluid transfer business franchise

What goes into a 
MAXIMUS Industrial 

An established 
industrial products 

MAXIMUS Franchise Pty Ltd is a wholly owned subsidiary of BAT Engineering Pty Ltd. MAXIMUS is a registered trademark of BAT.

Since 2011, BAT has been distributing MAXIMUS branded fluid power and fluid transfer products and accessories to its customers all over Australia. A comprehensive Brand Style Guide supports the brand to ensure consistent application of the MAXIMUS identity and its intellectual property.

Brand Collateral

We’ll set up shop for you

Our local as well as international experience in the art and science of location mapping, site selection and store design is hard to match.

For new franchises, we’ll choose a site that puts you right where the customers are. Your store layout will be planned and fitted with point-of-sale displays, storage racks, hose assembly equipment and customer service counters.

For existing businesses, assistance with shop modifications and merchandising support will be provided.

Typical Store Fit Out

We source the 
products your 
customers want

MAXIMUS franchises are fully backed by BAT’s 20,000-plus product lines. BAT's National Distribution Centre in Sydney stocks fluid power and fluid transfer products sourced from industry-leading manufacturers. Our extensive stock holdings and our franchisees’ direct access to third-party suppliers ensure an available supply of industrial, hydraulic, irrigation, and water products at all times.

BAT Industrial
ClayTech Pumps
Rain Bird

The full weight of our 
business support program

A MAXIMUS franchise comes with comprehensive resources at your fingertips. We’ll set you up with everything you need to turn your investment into a solid one.

At the heart of our support program is the MAXIMUS Digital Toolbox, a set of carefully selected technology tools that work together to provide optimum business performance.

Those investing in a new MAXIMUS franchise are set up to thrive in today’s digital world from day one. For those with existing businesses using outdated systems, it’s a chance to future-proof their operations with new technologies and upskill staff.

We'll give you training

Our turn-key approach includes all the products, operations and management training and support you’ll need to hit the ground running. On an ongoing basis, you just need to give us a yell for any business coaching, operational, and marketing guidance.

Scott Hudson
Troy Hudson
Wally Davey

Our deep and genuine commitment

Our vision for the future is a national network of MAXIMUS Trades Centres.

For Scott and Troy, this is their commitment to the future of a proud family business. For Wally, it’s part of a lifelong passion for the success of Australian niche businesses, turning SME operations into national brands.

Introducing the 
MAXIMUS Digital Toolbox

MAXIMUS is a new-generation industrial brand with an industry-first concept. The Digital Toolbox is yet another offering that sets us apart from other franchise businesses. It includes customer-facing as well as internal process tools in one fluid system.
Commerce Vision
Employment Hero
Ezi Debit

what’s in the toolbox

A range of digital tools designed to simplify the most complex challenges of servicing B2B as well as B2C markets.
Email systems and automation
Enterprise Resource Planning (ERP)
Point-of-sale system
Communication & collaboration platforms
CRM system
Digital marketing
Cloud-based accounting
Business intelligence & data analytics
HR & people management platform

the Costs

Our goal is to let people experience the dream of business ownership with a proven business model, unique offer and plan of action.

We are dedicated to keeping our business model simple and the cost of entry low.

Up-front fees vary by location – city set up costs are different from that of regional centres. For those opening a new Maximus industrial franchise, you can expect to invest between $150,000-$300,000. Those who are expanding their existing business and incorporating the MAXIMUS advantage can expect to invest around $120,000.

There are no marketing fund contributions but we advise franchise partners to spend 1% of gross turnover on local promotions. Ongoing royalties are low at 2.5% of gross turnover.

Our term agreement for an exclusive territory is for 10 years, renewable for further 10 year terms.

Finance Options

We’ll help you to invest in your future with finance options to suit. Our preferred finance specialist is accredited with the major banks and financial institutions.

We are currently seeking franchise partners across the country for our unique franchise business – the only one of its kind in Australia.


Call Scott for a chat


0418 464 402

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